IMHMO’s Privacy Policy

IMHMO Privacy Policy

Privacy Policy

IMHMO (In My Humbly Honest Mom Opinion) Last updated: October 23, 2026

IMHMO is a coaching and content business based in Philadelphia, Pennsylvania. This policy explains what information we collect, how we use it, who we share it with, and the choices you have.

1. Information we collect

Information you give us. When you sign up for a program, join a waitlist, subscribe to emails, request a free resource, buy a product, book a session, or contact us, you may give us your name, email address, mailing address (for printed products), phone number, and anything you choose to tell us about your goals or coaching needs. Payment card details are entered with our payment processor and are never stored by us.

Information from ads and lead forms. If you submit a Facebook or Instagram lead form (an Instant Form) in one of our ads, the information you submit, such as your first name and email address, is collected by Meta and passed to us. Meta's handling of that information is covered by Meta's own privacy policy.

Information collected automatically. When you visit our website, we collect technical data such as your IP address, browser and device type, pages viewed, time on pages, and the site or ad that referred you. We collect this with cookies, pixels and similar technologies.

2. How we use information

  • To deliver what you asked for, such as a free sample, a printed guide, a program or a coaching session

  • To send emails you signed up for, including the follow-up emails that come with a free resource

  • To process orders, ship printed products, and provide support

  • To understand how people use our site and ads, and to improve both

  • To measure and improve our advertising

  • To keep business records and meet legal obligations

We send marketing emails only to people who signed up for them. Every email includes an unsubscribe link.

3. Service providers and tools we use

We use the following types of providers to run IMHMO. They process information for us, or on their own behalf as described in their policies:

  • Website hosting and store: Squarespace

  • Email and automation: Brevo, and HubSpot for CRM and forms

  • Payments: Stripe

  • Analytics: Google Analytics, and Hotjar for understanding how visitors use pages

  • Advertising: Meta (Facebook and Instagram), including the Meta Pixel and lead forms

  • Scheduling and video: the platforms we use to book and hold sessions

We do not sell your personal information. We do not rent or trade it. We share it only with these providers as needed to run the business, or when the law requires it.

4. Advertising, cookies and tracking

We use cookies, pixels and similar tools to run analytics and to measure and improve our ads. For example, the Meta Pixel can tell Meta that someone who saw or clicked an ad later visited our site or signed up, so we can see which ads work and show our ads to people who may be interested.

Your choices:

  • Turn off or delete cookies in your browser settings. Some site features may stop working.

  • Manage ad preferences in your Facebook and Instagram settings (Ad Preferences) and opt out of personalized ads there.

  • Opt out of Google Analytics with Google's browser add-on.

  • Use a browser or extension that sends a Global Privacy Control signal. We treat it as an opt-out of sharing for advertising where the law requires.

5. Artificial intelligence tools

We use AI tools, including Claude by Anthropic, to help with research, writing and editing content and curriculum, website and ad copy, and administrative and analytic work. A person reviews AI-assisted work before it is published or used.

We do not enter personally identifiable information into AI tools. That includes the names, contact details, session content, and personal disclosures of clients, leads, subscribers, customers and website visitors, and it includes form submissions and email lists. When we use AI for analysis, we use general, de-identified or aggregate information only. Your coaching conversations are not recorded or fed into AI tools.

6. Email communications

If you subscribe or request a free resource, you may receive the resource, a short series of follow-up emails about the Empower Your Return field guide, and occasional program updates and content. You can unsubscribe at any time with the link at the bottom of any email, or by emailing us.

7. Data security

We use reasonable administrative, technical and physical safeguards. No method of transmitting or storing information electronically is completely secure, so we cannot guarantee absolute security.

8. Data retention

We keep information only as long as we need it to provide services, keep business and tax records, or meet legal obligations. Email subscribers stay on our list until they unsubscribe. You can ask us to delete your information at any time.

9. Your rights

Depending on where you live, you may have the right to know what personal information we hold about you, get a copy, correct it, delete it, opt out of marketing and of targeted advertising or the sharing of your information for advertising, and not be treated differently for using these rights. To make a request, email coral@coraledwards.com. We may need to confirm your identity first, and we will respond within the time the law requires.

10. Children's privacy

Our services are for adults. We do not knowingly collect information from children under 13. If you believe a child has given us information, contact us and we will delete it.

11. Changes to this policy

We will post any changes on this page with a new Last updated date.

12. Contact us

IMHMO Philadelphia, PA Email: coral@coraledwards.com